Photoshoot Number 2!!

Another photoshoot for PP was WELL overdue, so I decided to update some of the existing products from the site, providing fresh ideas and style tips of how these can be worn, as well as introducing NEW Preloved pieces. Seeing as we have been experinceing some beautiful weather in London as of late, PreLoved Paradise took advantage of this and had the shoot alfesco. Roping in my usual suspects we caught some rays, had some fun, and have a beautiful collection coming soon to the site.

Installing the set for the alfesco shoot!

One of the outfits, modelled by our beautiful @jesskitk

The Crew. A well deserved break! Thanks for all your help beauties!! xo

Looking forward to uploading the new pieces. Please drop me an email and let me know what you think. I think this one is even better than the last, but I'm biased. Keep a lookout. Summer isn't going anywhere soon, enjoy the rays.

Item of the Day...

Our Beautiful Cherry Blossom Blouse wins outfit de jour. It's sweet like candy. x

Outfit of The Day.

PreLoved Paradise has put together a look for Spring using a couple of our pieces. Inspiration was 1920's with a modern twist. Click Here to view our Pink Maxi Dress and Taupe Mac Coat.

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Inspirational Icons

At PreLoved Paradise we love those who stand out from the crowd, reject the mainstream and share their creative flair. Those who remain true to themselves regardless of trends instead following the mantra 'my way or the highway'. To explain what we mean we shall share with you are favourites who's work is a manifestation of these values.

1. Iris Apfel

1. Leading lady of senior style, business woman and interior designer. Iris disallows society to put her into the mould of elderly or OAP by holding onto her character and visually representing this through her style. Always dressed as an ornate piece of art so flamboyant and exagerated it cleverly juxtaposes her minute frame ... topped off with over sized glasses which has become a staple accessory of hers. 

2. ISABELLA BLOW.

For those who arent familiar with Isabella Blow, she was an inspirational fashion icon. She had an eye for discovering talented fashion designers and providing them with the means to become established. She discovered Lee McQueen of Alexander McQeen and was the driving force behind his sucess. A pure heart, a taste for debauchery and a love of fashion which often became a burden on her financail state. Never the less, she is someone I adhere to maintain some of her essence. Here is a video by Ruth Hogben of Isabella Blow's wardrobe. If you want to see some of her beautiful pieces up close visit the Somerset House Isabella Blow exhibition. It is pure wonder.