Hello lovely petals. Firstly I feel it is important to apologise for my lack of presence. I've been slightly neglecting Preloved Paradise as of late, having recently started a new job and as time management has never been a forte of mine, well...excuses excuses I know, however I am working on this and will be dedicating much more time and love to the site so bear with me.

Being a start up business I haven't the facilities (yet) to orchestrate shoots as and when I please, so shooting the new pieces, has been slow to materialise, due to the lovely British weather, shooting outdoors has had to be put on hold until the sunshine dries away all the rain.

Looking forward to the season ahead, there will be lots of great pieces for you. Those who have been keeping up to date with the catwalk shows, will see that there are trends floating around which are heavily inspired by times of the past (shocker). Items preloved are soon to be in their element as 70's is experiencing a huge come back which will only add to their history and add another chapter to their story.

Having recently opened a boutique on ASOS Marketplace we hope to spread the word of the beautiful unique items PreLoved has aquired. Check out our boutique and let us know what you think.

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Stay tuned for our summer pieces, we have some scorchers!

London Fashion Week came to a close yesterday, and not surprisingly the trend- setting, stylish capital played host to a wide range of super talented, innovative designers showcasing their Spring/ Summer 2015 collections. LFW prides iteself in welcoming new designers, so each season alongside the regular established greats, we are introduced to new, emerging designers breaking their way into the industry. If you weren't able to attend any shows or keep up to date PreLoved Paradise brings to you our own personal best bits. Enjoy!

Day 1:

Friday was a wonderful introduction of what to expect for the next few days at LFW. Colour, print, embelishment, lightweight, silky or translucent fabrics combined with playful faux fur layers in bright hues induced emotions of joy, excitment and anticipation for the sunshine season ahead.

Day 2:

It seems co-ords are here to stay, with many designers feauturing twin sets in their collection. Win.

House of Holland cleverly combines print and texture in a whimsical manner producing outfits for women wishing to stand out from the crowd and be noticed. The Blue Parker is a personal favourite of mine... what's there not to like? Metallic? CHECK. Blue? CHECK. Oversized? CHECK. 3/4 sleeves? CHECK. Polka Dots. CHECK. I think Yayoi Kusama would be a fan too. Time to start saving...

Day 3:

Vivienne Westwood exhibited magnificent tailoring with a grungy but simultaneously elegant finish. The models' faces were painted in a child-like manner, featuring drawn on moustaches, or beauty spots the size of a £1 coin, smudged red lips, and generally slap dash make-up which brought a comical element to the collection, a trademark of Westwood.

Day 4:

Roksanda's SS15 collection, I am pleased to report maintains its colourful playful tone, mixing sharp tailoring with draped sillhouettes typical of the brand, the end result proves brighter is indeed better. Yes to colour.

Erden never fails to produce an ethereal exhibition, with an apparent element of sombreness; managing to perfectly create mysterious beautiful garments.

Kane's collection for me was a slight disappointment. His talent and skill is evident to all, this has been proven many times over, however the collection I felt lacked cohesion and vigour. Kane produced beautiful garments don't get me wrong, but unlike all his previous collections... I wasn't blown away. Perhaps he has set incredibly high standards for himself in the past...So my expectations are too high... Maybe I just didn't get what everyone else got.

Day 5:

Simone Rocha was defineitely a highlight of mine this season. Her beautiful, girly, innovative designs generate happiness from within and the entire collection is worth a look (don't just take my word for it). The pink and red combination ticked my boxes, with the floral motifs adding a cherry to the already deliciously sweet cake.

Ryan Lo: ultimate genius in my eyes, invites and encourages his audience to become fairytale characters, where daily life equates to frills, pleats, pink, shine and glittery things. He brings the fun back into dressing. An emerging designer sure to go far.

I always find LFW comes and goes all too quickly, I do however understand why London is often said to be the best host for fashion week. It never ceases to amaze and inspire. The mixture of well known and unknown make for an amazing exhibition and display of what our city has to offer. Originlaity, creativity and expression are clear charactersitics London exposes and envokes. All i can say now is I look forward to Febuary.

PreLoved Back for Summer xo

London Fashion Week Recap : SS15

@prelovedparadise

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